STRATEGI KONTEN INSTAGRAM KOMINFO KABUPATEN MALANG DALAM MENINGKATKAN PUBLIC AWARENESS MELALUI KONTEN KEGIATAN KEDINASAN

The Malang Regency Communications and Information Service is a government agency that also uses media Instagram social for agency needs. However, so far the Malang Regency Diskominfo have not yet maximized the use of Instagram properly, so a breakthrough is needed new program which aims to find out what Kominfo's Instagram content strategy is Malang Regency in increasing Public Awareness through official activity content. This research uses a qualitative approach, with descriptive and basic research types The research uses reception analysis. This research uses interview techniques, observation, analysis, documentation, and internet research in collecting data regarding Instagram account @kominfokabmlg. The research results are based on the existing content strategy used to show the audience providing interaction with Instagram account uploads @kominfokabmlg. Thus to produce the highest engagement and increase on followers of the Instagram account @kominfokabmlg in increasing Public Awareness, Malang Regency Diskominfo needs to maximize the use of social media and features create interesting content that can attract the audience's attention maintain the use of pillar content so that content can be uploaded.