PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TOKOPEDIA

This research was conducted to test the influence of trust, ease of use, quality of information on purchasing decisions on the Tokopedia application. The student population of the Faculty of Economics and Business, University of Muhammadiyah Malang, totaling 3,749 students. The samples was determined using the purposive sampling method. This type of research is associative with a quantitative approach. In this research, data management was carried out using SPSS. The results of the research are that Trust has a positive and insignificant relationship to purchasing decisions, Ease of Use has a positive and significant relationship to purchasing decisions, and Information Quality has a positive and significant relationship to purchasing decisions.