STRATEGI PENERBIT DALAM MEMPRODUKSI BUKU PENDIDIKAN DAN TEORI MELALUI SELFPUBLISHING DI INARA PUBLISHER

Haliza, Salsabila Nur. 2024. Strategi Penerbit Dalam Memproduksi Buku Pendidikan Dan Teori Melalui Selfpublishimg Di Inara Publisher. Scriptpreneur. Program Studi Pendidikan Bahasa Indonesia, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Malang. Pembimbing: (1) Arti Prihatini, M. Pd.
Publisher's strategies in producing educational and theoretical books through self-publishing involve an approach that focuses on efficiency and flexibility. Publishers tend to leverage modern technology and online platforms to provide broader access to both authors and readers, as well as to enhance the production and distribution processes. Additionally, this strategy often entails close collaboration between editorial teams and authors to ensure the quality and relevance of the book content aligns with the evolving needs of the educational and theoretical market. This research aims to describe publisher strategies in producing educational and theoretical books in both pre-printing and post-printing processes through self-publishing at Inara Publisher. Research data comprises internship experiences and interviews. Utilizing the Resource-Based View (RBV) theoretical framework, considering two main aspects: Heterogeneous Resources (diversity of human resources) and Resources that are Hard to Imitate: (1) Research and Reference Networks, (2) Editorial and Professional Design Staff. The research findings indicate that pre-printing strategies include editing, layout, proofreading, and printing, while post-printing strategies encompass binding, lamination, packaging, quality inspection, and promotion. Internal constraints such as editorial knowledge deficiencies and distribution limitations, as well as external challenges like fierce competition and financial constraints, are addressed. Data for this research was collected through interviews and document analysis to gain an in-depth understanding of publisher strategies. These findings are expected to provide crucial insights for the publishing industry, particularly in overcoming internal and external challenges in producing and marketing educational and theoretical books through self-publishing at Inara Publisher.