Jaminan Perlindungan Data Pribadi Pengguna Tokopedia di Tinjau dari Undang - Undang Nomor 27 Tahun 2022 Tentang Perlindungan Data Pribadi

Online trading activities are currently popular among the public. Almost all products can be traded via the Internet. Consumers prefer to shop online compared to going to supermarkets or shops, because it can save time. The problem formulation includes: first, how is the protection of Tokopedia users' personal data guaranteed in terms of Law Number 27 of 2022. Second, what efforts are being made by Tokopedia to resolve cases of consumer personal data leakage caused by additional hacking of personal data by third parties The research method uses qualitative research with normative juridical methods. Techniques for collecting legal materials using library research and legal document study. The results of the research include: First, legal protection for consumers is a necessity given by business actors to consumers, because in this case it has been regulated in the consumer protection law which is included in the 1945 Constitution of the Republic of Indonesia. , the law has coercive power that is officially recognized within the state, so that it can be implemented permanently. And the guarantee of personal data protection, legally speaking, is quite clear and is strictly protected by Law Number 27 of 2022 concerning Personal Data Protection. Second, the process of resolving personal data disputes by deliberation or through other alternative resolution efforts does not resolve the dispute, the owner of personal data who is harmed is allowed to file a lawsuit for failure to protect personal data. There are also suggestions which include: First, all forms of privacy policies in the terms and conditions which still contain exoneration clauses must be immediately revised in order to create a balance of rights between business actors and consumers. Because it is a form of self- anticipation regarding all company clauses. Second, the legislative and executive ranks of the government should immediately complete the drafting and ratification of the Personal Data Protection Bill to ensure legal certainty and guarantee all rights to consumers regarding the protection of personal data.