KORELASI ANTARA DAYA TARIK TOKOH JENG KELIN DAN MINAT MENONTON ACARA NEW PRIME TIME WITHJENG KELIN DI TRANS TV (Studi pada Mahasiswa Jurusan Ilmu Komunikasi UMM 2007)

Refian Purnanta, Inova Hepy (2009) KORELASI ANTARA DAYA TARIK TOKOH JENG KELIN DAN MINAT MENONTON ACARA NEW PRIME TIME WITHJENG KELIN DI TRANS TV (Studi pada Mahasiswa Jurusan Ilmu Komunikasi UMM 2007). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Jeng Kelin figure attraction, New Prime Time with Jeng Kelin at Trans TV watching intention New Prime Time with Jeng Kelin Comedy program had unique form. Jeng Kelin figure owed different character with the other comedic figure, she was a girl whose behavior annoyed many people so that she became special attractor in this show. Her name also fit with her behavior, Jeng Kelin (Annoying – in English). Jeng Kelin figure in Prime Time was played by Rizna Nyctagina. The role presented a female who always bothering people, annoying people. There was so many people loved this Jeng Kelin figure, so that the program episode was always be waited by audiences. Theory used was hypodermic needle theory, which assumed that communication components (communicator, message, media) had great influence in changing audiences’ attitude and behavior. It was called bullet since the communication was considered as shot to audiences and audiences could not avoid it. The process was also similar with needle injected into patient (Hypodermic needle theory). The patient didn’t aware and able to avoid the medicine injected. Audiences considered as passive entity formed because of media messages attack. AIDA theory by Wilbur Schraam stated that to get good effect from communication, the procedure was called as A-A procedure, that was from attention, then interest, desire, decision, to action. The research used quantitative approach with survey method. The research type was explanative research, used to find out the relation between X and Y variables. The population was students of communication department University of Muhammadiyah Malang 2007. Sampling technique used simple random sampling and the samples were 49 students. Data collection technique used questionnaire and documentation. After research process, the questionnaire was tested its validity using product moment correlation equation and tested the reliability using alpha equation. Data analysis used was correlation coefficient test used to find out correlation coefficient or relation strength degree and proved hypothesis between variables / data / interval scale with the other intervals. From the research, there found that average value on Jeng Kelin figure attraction variable was high since according to average value was 3,0. Sub variable X which owed the highest attraction were “facial expression” and “speaking-style” sub-variables. The lowest attraction were “Clothes which was worn by Jeng Kelin figure” and “Jeng Kelin figure’s walking-style” with 2,7 average value in high category. Average variables in New Prime Time with Jeng Kelin watching intention was in high category, which could be seen from the 2,7 average value. Y sub-variable which owed the highest watching intention was “watching Olga Syahputra’s acting in New Prime Time with Jeng Kelin” sub-variable with 3,2 average value. The lowest watching intention sub-variable was “intention in watching Cecep Reza’s acting in New Prime Time with Jeng Kelin” sub-variable with 23 value categorized into low category. From correlation coefficient, there found r value (correlation coefficient) 0,655. The correlation showed relation between Jeng Kelin figure attraction and watching intention variable. There was positive relation with “strong category”. So that there found r-count (0,655) larger than r-table (0,281) so that Hi was accepted and H0 was rejected. It means that there was correlation between Jeng Kelin figure attraction with New Prime Time with Jeng Kelin in Trans TV watching intention.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 29 Jun 2012 03:18
Last Modified: 29 Jun 2012 03:18
URI: http://eprints.umm.ac.id/id/eprint/10214

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