DRAMATURGI PRESENTASI DIRI MAHASISWA PADA AKUN PERTAMA DI MEDIA SOSIAL INSTAGRAM

Annisa, Namira Rizky. 2024. Dramaturgy of Student Self-Presentation in Studies: The First Account on Instagram Social Media.
Individual identities are often hidden and even tried to show their best in order to get a good impression or image in the eyes of others. Impressions have a great impact on the views of individuals with other individuals. With communication, the message to be conveyed feels easier to reach the recipient. The development of modern technology also supports the development of ways for individuals to be able to communicate with each other. One of them is Instagram social media which is very familiar to students.
This study uses the theory of dramaturgy by Erving Goffman which divides dramaturgy into two sides, namely the frontstage and the backstage. In addition, it also uses self-presentation presented by Erving Goffman in the process of human interaction.
By using a qualitative approach with a type of research using descriptive qualitative. This descriptive qualitative research will examine a condition or phenomenon whose final results will be explained in the form of a research report.
The results of the study stated that the front stage of the individual in the first account on Instagram social media includes identity (name), content content as a message to be conveyed to support the image or impression that is trying to be displayed. While the backstage includes the effort given before the content is uploaded, such as the process of selecting photos and editing, and also the feeling of wanting to close the account or create a new account. Students make self-presentations with the aim of getting an impression or being seen as they expect on social media. This is done with various efforts to create a good image or impression. The effort can be in the form of photo and video content that is shared with his followers on his first Instagram account.