PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, DAN KEAMANAN TERHADAP MINAT PENGGUNAAN BERULANG PADA SHOPEEPAY

This study aims to determine the influence of Ease of Use, Usefulness, and Security on the intention of repeated use among students of the Faculty of Economics and Business at the University of Muhammadiyah Malang, both simultaneously and partially. The sample in this study consists of 97 students, using probability sampling techniques. The collected data were analyzed using multiple regression analysis to link the independent variables and the dependent variable. The results of the study indicate that Ease of Use, Usefulness, and Security have a positive and significant effect on the intention of repeated use. The more ease, benefits, and security perceived, the more interest there is in using Shopeepay repeatedly.