Sapitri, Widia Sapitri (2024) ANALISIS FAKTOR PENGAMBILAN KEPUTUSAN KONSUMEN TERHADAP PEMBELIAN PRODUK BATIK RAMAH LINGKUNGAN STUDI PADA BRAND ULUR WIJI. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
Ulur Wiji is one of the environmentally friendly written batik manufacturingindustries. This research discusses the decision to purchase environmentally friendly written batik in Ulur Wiji, why consumers want to buy this batik. The aim of this research is to determine whether price, product quality and eco fashion partially have a significant influence on purchasing decisions. This researcher has3 independent variables, namely price, product quality and eco fashion, so this research uses quantitative methods using Statistical Package for the Social Sciences (SPSS) software to collect and analyze data from respondents who are potential consumers of hand-written batik products from brands Stretch out Wiji. This research involved an online survey with questionnaires distributed to a sampleof respondents who were loyal in purchasing batik. The results of data analysis using SPSS will enable the identification of factors such as price, product quality and eco fashion, which influence consumer purchasing decisions. This tool is to find out which of these 3 variables has a more partial influence on the decision to purchase environmentally friendly batik.
Item Type: | Thesis (Undergraduate) |
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Student ID: | 202010160311066 |
Keywords: | purchasing decisions, price, product quality, eco fashion |
Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > HB Economic Theory Z Bibliography. Library Science. Information Resources > ZA Information resources |
Divisions: | Faculty of Economics and Business > Department of Management (61201) |
Depositing User: | 202010160311066 widiasapitri |
Date Deposited: | 05 Mar 2024 09:09 |
Last Modified: | 05 Mar 2024 09:09 |
URI: | https://eprints.umm.ac.id/id/eprint/4500 |