BENTUK INTERAKTIVITAS PADA MEDIA SOSIAL YOUTUBE SEPUTAR PESAN DAKWAH DALAM KONTEN “LOGIN” (Studi Pada Channel Youtube @Corbuzier)

The existence of the internet in the era of digital technology has become a necessity for people in their daily lives, especially in terms of accessing social media. Social media has a huge opportunity to attract audiences through uploaded content, social media is also an alternative for the community in finding all information and also conveying the right to voice all forms of opinion. Youtube is one of the new media that is often used these days for entertainment media and information through uploaded content, one form of content is “login” content or da'wah content on the Youtube @corbuzier social media account, which is the Youtube channel of someone who has the nickname father of Youtube or known as Deddy Corbuzier. This research uses the theoretical basis of the CMC Interactivity Model by Mahmoud and Auter (2009) as well as the form of interactivity proposed by MC Millan (2013), namely user to user, user to system and user to document. Researchers decided to use a qualitative approach with a descriptive research type, for data collection techniques researchers chose to use documentation techniques on the Youtube @corbuzier social media account which was the object of research. The results of this study are, the occurrence of audience interaction with the form of interactivity according to MC Millan in the upload of “login” content on Youtube @corbuzier social media, namely on user to system interactivity in the form of “login”.