ANALISIS SENTIMEN PUBLIK PROPAGANDA #ASALBUKAN02 PADA MASA KAMPANYE PILPRES 2024 DI MEDIA SOSIAL X

The years 2023 and 2024 are significant political years, with the upcoming general election scheduled for February 14, 2024, encompassing both the presidential and legislative elections. The public is actively engaged, expressing opinions on campaign promises and programs of the presidential and vice-presidential candidates, often conveyed through social media platform X (formerly Twitter). Public involvement in the presidential election reflects their interest in the candidates, though it does not always translate into support, but may also manifest as opposition. This study aims to analyze the sentiment on social media X regarding the #AsalBukan02 movement using TextBlob and to categorize the sentiments associated with the movement.
This research adopts the theoretical framework of political communication and utilizes a quantitative method to describe the trends of opinions posted on social media X within the context of the #AsalBukan02 phenomenon. The method employed is sentiment analysis, relying on the Python library, TextBlob.
Based on the findings, it can be concluded that the sentiment analysis of the #AsalBukan02 movement on social media X using TextBlob yielded significant results. The data collection process, which involved data crawling, resulted in 663 tweets, which were subsequently filtered to 570 tweets after removing spam. Following preprocessing, the tweets were translated into English to facilitate sentiment analysis using TextBlob. The sentiment analysis revealed diverse distributions, with positive sentiment present in 255 tweets (44.74%), neutral sentiment in 209 tweets (36.51%), and negative sentiment in 106 tweets (18.77%).