MIKROBLOG INSTAGRAM SEBAGAI MEDIA INFORMASI OLAHRAGA DAN KESEHATAN (Analisis Isi pada akun @sportex.id)

In its development, social media as a means for the public or its users to get information, especially regarding sports and health information. Currently on Instagram there are many accounts that present content through microblog content. One of the accounts that discusses sports and health through microblog content is @sportex.id. This study discusses the characteristics of messages in the Instagram microblog content @sportex.id as a media for sports and health information with an analysis of the content of the posts.
The purpose of this study is to determine the characteristics of messages on the Instagram account @sportex.id as a media for sports and health information on new media. This study uses a qualitative approach with a descriptive research type and the basis of research using content analysis. The theory used is the New Media Theory by Dennis McQuail which is associated with the characteristics of informative messages according to Onong Uchjana Effendy. The results of this study indicate that the aspects of the characteristics of messages on the Instagram account @sportex.id are aspects of informative messages which contain elements of facts and are reliable, clear and direct, detailed and aim to provide information.