ANALISIS UNSUR- UNSUR NARATIF DALAM KONTEN VIDEO KLIP JACKSON WANG 'LEAVE ME LOVING YOU'

Audio-visual communication combines verbal and non-verbal elements, including music and visual forms like short films. Videography captures moments in the form of images and sounds that can be enjoyed as memories or study materials. Music videos have become an effective promotional tool for bands or solo artists in the rapidly growing music industry. This research focuses on the analysis of narrative elements in Jackson Wang's music video "Leave Me Loving You" to understand how these elements are used to convey stories and emotions to the audience. The narrative elements analyzed include narrative structure, motifs, character development, context and background, tone and mood, plot twists, conflicts and challenges, and messages or morals. Jackson Wang successfully combines visual and audio elements to create an impactful and meaningful work. This study aims to uncover the videographic techniques and message delivery methods used by Jackson Wang and their impact on the audience's understanding and experience. Additionally, this research discusses the influence of audio-visual communication in music videos on public comprehension and their response to the conveyed messages.