INTERAKTIVITAS YOUTUBE WOKO CHANNEL (studi pada konten youtube manceni episode 86)

The interactivity has an important feature, namely the ability to recognize someone and to collect and remember their responses. This study aims to explore the interactivity of the comment column on the Woko Channel on the content titled "Manceni Episode 86". The research was conducted on the YouTube website of the Woko channel in December 2023. The research methods employed were digital observation, documentation, and literature study. Observation in this research was directed at netizens who commented in the comment section. Positivism, a school of thought that asserts that the natural sciences (empiricism) are the only valid source of knowledge and rejects the cognitive value of philosophical or metaphysical studies or reality in the field, guided this research. From the data obtained, the study identified one goal of the interactivity in the comment section of the Woko channel: the comment section guides a one-way direction, with active netizens expressing comments that are joyful, cheerful, and focused on constructive criticism and content suggestions.