PENGARUH KEUNTUNGAN DI MASA DEPAN TERHADAP NIAT DAN PERILAKU INVESTASI: APLIKASI TPB PADA PELAKU UKM DI PURWOSARI

This research aims to test the influence of attitudes, perceived behavioural control, subjective norms, and behaviour about future profits on investment intentions among SMEs in Purwosari. The type of research used is explanatory research with a quantitative approach. Data collection uses survey techniques with the help of
questionnaires. The data analysis method used is path analysis (path analysis). The results of the research show that attitudes about future profits have a positive and significant effect on investment intentions, subjective norms about future profits
have a positive and significant impact on investment intentions, perceived behavioural control about future profits has a positive and significant effect on investment intentions, and investment intentions have a positive and significant impact on investment behaviour.