Slogan Presisi Polri Dalam Implementasi Kinerja Humas Polres Tuban Daerah Jawa Timur

Public Relations in government agencies functions to bridge the interests of the government and the community. The National Police, a government institution engaged in state security. As an institution that maintains the good name of the organization and the state, the police need to establish relationships with the community. One of the efforts made by the National Police to build its image is the declaration of the slogan "Precision" launched by the National Police Chief, General of Police Listyo Sigit Prabowo, starting on January 27, 2021. The Precision Slogan stands for Predictive, Responsible, and Fair Transparency. This study uses a qualitative research approach with a descriptive research type. In addition, this study also uses data collection techniques with interviews and documentation. Interviews were conducted with eight members of SIE Public Relations, one member of Satlantas, and one member of Satreskrim, to find out how to implement the Precision slogan in daily performance. This research also uses the theoretical basis of Cutlip and Center related to the process of public relations strategy stages. The results of this study conclude that the implementation of the Precision slogan in the performance of the Tuban Police Public Relations SIE has been carried out by fulfilling the meaning of Precision, namely, Predictive, Responsible, and Fair Transparency. In general, the Public Relations SIE of the Tuban Police has shown good performance in implementing the slogan of Police Precision. Through a predictive, responsible, transparent, and fair approach, they have succeeded in fostering harmonious relationships and communication with the community and improving a positive image of the police.