KECENDERUNGAN KONTEN INFORMASI TEMPAT KULINER MALANG DI MEDIA SOSIAL (Analisis Isi Akun TikTok @spaceseekers.id)

Social media technology is now one of the means to get information. TikTok is one of the social media platforms for communicating and sharing information with a wide audience, especially in providing information on culinary place. This study objective to determine the frequency of occurrence of aspects of culinary place information communication messages on the @spaceseekers.id TikTok account.

This research will focus on examining a new perspective that will bring evidence that social media also inclined to provide informative communication messages. There are 4 sub-categories with 10 indicators in content analysis research on the TikTok @spaceseekers.id account.

The content analysis method used is quantitative. Researchers took a sample of 8 video content containing culinary place information content in the @spaceseekers.id TikTok account. Data was collected through a coding sheet that was in accordance with
the predetermined sub-categories. Data analysis that has been entered into the coding sheet will be analyze with holsti formula and frequency distribution.

The results showed that the ‘Informational’ sub-category was dominant with the highest frequency of occurrence (38,41%), then the ‘Commercial’ sub-category (36,72%), then the frequency of occurrence of the ‘Transactional’ sub-category (15,25%)
and ‘Navigational’ with a frequency of occurrence (9,6%). As the result, the informational content on the @spaceseekers.id TikTok account focused on the informational aspect of its content.