PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN FASILITAS TERHADAP LOYALITAS KONSUMEN (Studi Kasus: Mie Gacoan Mojokerto)

The culinary business is growing so rapidly in Mojokerto City, one of the culinary is Mie Gcoan which is now loved by teenagers, adults and children. Mie Gacoan has various menu variants, one of the menus known in the community is spicy noodles with various levels. A total of 100 respondents who are customers of Mie Gacoan Mojokerto have filled out the questionnaire that has been given and then grouped based on the characteristics that have been determined. Price factors, product quality, service quality, facilities, and promotions simultaneously affect the consumer loyalty of Mie Gacoan Mojokerto. Price factors, product quality, and facilities partially affect consumer loyalty at Mie Gacoan Mojokerto.