PENGARUH PERSEPSI KEAMANAN DAN KEMUDAHAN TERHADAP MINAT PENGGUNAAN BRIMO MELALUI KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (STUDI PADA BRI KANCA KALABAHI)

This research aims to determine the partial influence of perceived security, perceived convenience, trust on interest in using BRIMO, to determine the partial influence of perceived security and perceived convenience on trust and to find out whether trust mediates the partial influence of perceived security and perceived convenience on interest in using BRIMO. This research was conducted at BRI Kanca Kalabahi with a total of 100 respondents. The sampling technique uses purposive sampling. Data collection was carried out using a questionnaire. Data analysis techniques range from scales and SEM-PLS. The research results show that perceived security has a negative and insignificant effect on interest in using BRIMO, perceived security has a positive and significant effect on trust, perceived convenience has a positive and significant effect on interest in using BRIMO. Perceived convenience has a positive and significant effect on trust, trust has a positive and significant effect on interest in using BRIMO, perceived security has a positive and significant effect on interest through trust and perceived ease has a positive and significant effect on interest through trust.