ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI HAMBATAN EKSPOR PRODUK KOPI USAHA MIKRO DAN MENENGAH (UMKM) KABUPATEN MALANG (Studi Kasus : Kabupaten Malang, Jawa Timur)

The large number of Micro, Small and Medium Enterprises (MSME) activists has made this business sector one of the main drivers of the Indonesian economy. Currently, MSMEs have provided employment opportunities and additional sources of income through household economic activities. This research aims to mitigate and plan solutions to export obstacles faced by micro, small and medium enterprises by knowing the various export obstacles faced by MSMEs . Obstacles export MSMEs will expanded And made instruments study, retrieval technique sample (sampling) with use questionnaire. Where the list of written statements is intended to obtain data in the form of answers from respondents. The questionnaire uses a Likert scale to measure the opinions and perceptions of respondents. The questionnaire was then tested for validity to measure variables accurately and for reliability to measure the consistency of the research instrument. Questionnaire data were processed using the SEM-PLS Questionnaire method Then done process solution with method SEM- PLS. SEM is method analysis statistics Multivariate. PLS is method statistics Multivariate Which, besides help researcher obtain mark variable latent For prediction, can handle various variable response and explanatory variables. This is done in order to get a model constraint export. From this export constraint model the hope is there will be a solution, so it can be used as material for further research,