EVALUASI TARIF ANGKUTAN UMUM BERDASARKAN BIAYA OPERASIONAL KENDARAAN (BOK), ABILITY TO PAY (ATP), DAN WILLINGNESS TO PAY (WTP) (STUDI KASUS : PO. KALISARI CITRA JAYA TRAYEK TERMINAL ARJOSARI MALANG – TERMINAL PURABAYA SURABAYA)

Determining the tariff requires an objective evaluation based on existing provisions. Because it has to adapt to regulations, company conditions and the conditions of service users. Kalisari bus transportation is one of the providers of public transportation services on the Malang Surabaya route. Data was obtained from companies and the results of interviews with users of public transportation services. With the data that is available, it is analyzed to determine the operational costs incurred by the service provider, passenger capabilities, and passenger desires. The results of the data analysis show that the tariff based on BOK is RP 37,367.43, while the tariff based on ATP analysis on weekdays is RP 37,053.00 and on Saturdays and Sundays it is RP 38,925.00, the tariff based on WTP analysis on weekdays is RP 34,350. 00 and on Saturdays and Sundays it is RP 34,138.00, while the applicable or applied tariff value is RP 40,000.00. With the results of the BOK, ATP and WTP tariff analysis, it was concluded that the current tariff value is RP. 40,000.00 is the price recommended by the author for the applicable tariff amount.