PENGARUH TEKNOLOGI BIG DATA TERHADAP NILAI PERUSAHAAN MELALUI KINERJA KEUANGAN PERUSAHAAN MANUFAKTUR

This study aims to examine the impact of Big Data technology on company value, mediated by financial performance in manufacturing companies. In this digital era, the use of Big Data technology is increasing and becoming an integral part of various sectors, including the manufacturing sector. Big Data not only helps companies manage large and complex data but also provides deeper insights that can enhance a company's financial performance. Through the analysis of various variables such as Market Value Equity (MVER) and Return on Investment (ROI), this study evaluates the extent to which Big Data technology can influence company value both directly and through improved financial performance. The results of the study indicate that the application of Big Data technology has a significant positive impact on company value, with financial performance serving as a strong mediator in this relationship. This research makes important contributions to the academic literature on information technology and financial management, and provides practical implications for manufacturing companies in making data-driven strategic decisions.