PENGARUH MOTIVASI KERJA DAN REWARD TERHADAP LOYALITAS KARYAWAN MELALUI KEPUASAN KERJA (Studi kasus pada PT XYZ Sidoarjo)

This research was conducted on employees of the of PT XYZ. With the purpose of this study to determine and analyze: (1) the effect of work motivation on employee loyalty, (2) the effect of reward on employee loyalty, (3) the effect of work motivation on job satisfaction, (4) the effect of reward on job satisfaction, (5) job satisfaction on employee loyalty, (6) the effect of work motivation on employee loyalty through job satisfaction, (7) the effect of reward on employee loyalty through job satisfaction. This research uses a quantitative approach, with a path analysis method through the SPSS 25 program, by testing 45 respondents' answers. This study obtained the results: work motivation has a positive and significant effect on employee loyalty, reward has a positive and significant effect on employee loyalty, work motivation has a positive and significant effect on job satisfaction, reward has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee loyalty, job satisfaction has a mediating role in the relationship between work motivation and employee loyalty, job satisfaction has a mediating role in the relationship between reward and employee loyalty.