PENGARUH FAKTOR BUDAYA, SERTIFIKASI HALAL, DAN GAYA HIDUP SEHAT TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK REALFOOD

This research aims to examine the influence of cultural factors, halal certification, and healthy lifestyle on purchasing decisions for realfood products. This research is quantitative research. This data was obtained by distributing questionnaires to 100 response samples, using a purposive sampling technique with the criteria of consumers of real food products who live in Dimlang. The data analysis technique used in this research is multiple linear regression analysis. The results of the analysis found that there is a significant influence between cultural factors on purchasing decisions, there is a significant influence between halal certification on purchasing decisions, there is a significant influence between a healthy lifestyle and purchasing decisions and the results of the analysis show that cultural factors, halal certification, and variables A healthy lifestyle simultaneously influences purchasing decisions.