ANALISIS PERFORMANSI RANTAI PASOK KERIPIK APEL PADA UKM GAPURA DI DESA TULUNGREJO KOTA BATU

UKM Gapura experiences problems in fluctuating prices for apples, resulting in a sense of distrust between partners, as well as supply chain channels that are sometimes unstable. The objectives of the research are 1) To determine the flow of products, the flow of money, the flow of information in the UKM Gapura apple chips supply chain. 2) Analyze the partnership system in the UKM Gapura apple chips supply chain. 3) Analyze the performance of UKM Gapura's apple chips supply chain. Sampling was taken using the "snowball sampling" method. Analysis of performance levels using the Delivery Performance analysis approach using the Scheduled Order to Customer Request (SOCR) method calculation. The results of the research show 1) The flow of products moves from suppliers to UKM Gapura and then flows to the Surabaya Souvenir Center and the Selecta Souvenir Center, the flow of money has a direction inversely proportional to the flow of products, while the flow of information flows in two directions. 2) The partnership system used between suppliers and UKM Gapura is general trade and the UKM Gapura partnership with the Selecta Souvenir Center and Surabaya Souvenir Center is general trade partnership. 3) The partnership performance of all parties on average feels trust, has good commitment, often shares information and is satisfied with the performance of their partners and the performance based on the SOCR of each partner has very good criteria.