STRATEGI KOMUNIKASI PEMASARAN PARIWISATA DALAM MEMPERKENALKAN WISATA DAERAH (Studi pada Dinas Kebudayaan Pemuda Olahraga dan Pariwisata Kab. Sumenep)

Current technological developments make it easier to promote on social media. Factors such as the use of social media, collaboration with local influencers, and unique experiences are important in designing interesting and relevant strategies.
This research uses a naturalism paradigm and interview and documentation methods. This research aims to find out the strategies used by the District Youth, Sports and Tourism Culture Service. Sumenep in introducing regional tourism. This research also uses a descriptive qualitative approach.
The results of the research show that the Sumenep Regency Culture, Youth, Sports and Tourism Office has implemented a pull, push and pass strategy. However, according to researchers, DISBUDPORAPAR Kab. Sumenep still requires evaluation of the website and realization of activities in collaboration with Instagram, TikTok and YouTube influencers.