PENGARUH PENGETAHUAN PRODUK HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE GACOAN (STUDI PADA KONSUMEN MIE GACOAN DI TUBAN)

This study aims to determine the effect of halal product knowledge and halal awareness on purchasing decisions for Mie Gacoan products. This research was conducted on consumers of Mie Gacoan Tuban branch. Respondents in this study amounted to 110 people. The research method uses quantitative methods with a descriptive approach. The sampling technique used purposive sampling. Data collection techniques through online surveys using Google forms. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that halal product knowledge has a positive and significant effect on purchasing decisions, halal awareness has a positive and significant effect on purchasing decisions, halal product knowledge and halal awareness simultaneously have a positive and significant effect on purchasing decisions for Mie Gacoan products