PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA PELANGGAN UD PANGESTU

As consumers become more selective in choosing the type of product they need, business owners are also increasingly competing in this competition. As is the case with businesses operating in the property sector which from year to year show quite
significant developments. This research aims to analyze the influence of the marketing mix simultaneously on repurchase decisions among UD customers. Pangestu. UD. This research was conducted at Pangestu in Ngawi. This type of research uses explanatory research with a quantitative approach. The population
in this study were UD customers. Pangestu in Ngawi. The samples obtained were 75 samples or respondents. The data collection technique is in the form of a questionnaire. Data analysis uses multiple regression, t test, and f test. The results of this research reveal that product, price, promotion and location have a positive
and significant effect on customer repurchase decisions at UD. Pangestu. This means that marketing mix variables have an impact on customers' repurchase decisions.