ANALISIS FAKTOR MARKETING MIX YANG DIPERTIMBANGKAN PELANGGAN MIE GACOAN TLOGOMAS KOTA MALANG

The purpose of this research is to find out the results of implementing the marketing mix, marketing mix groupings and the factors considered by customers regarding the marketing mix in making purchases at Mie Gacoan Tlogomas. The sample used in this research was 105 respondents using purposive sampling. In this research, the analytical tool used by researchers is factor analysis. The results of this research show that there are six factors that can influence a consumer to finally make a purchase. These factors are reliability, affordability, psychological, image, competitiveness and location conditions. In this research there are suggestions that Mie Gacoan Tlogomas can pay more attention and improve its marketing mix so that it can have an impact on increasing purchases that will occur.