ANALISIS SERVICE PACKAGE PADA LEMBAGA BIMBINGAN BELAJAR DI KOTA MALANG

This research was conducted at a Tutoring Institute in Malang City. This study aims to determine the service package and service package results at Tutoring Institutions in Malang City. The respondents of this study were consumers from Ganesha Operation, Neutron, and Brain Academy. The analysis tools used are scale range and cluster k-means analysis with calculations using spss. The results showed that consumers at the Tutoring Institute pay attention to the service package and there are three consumer clusters at the Tutoring Institute. The attributes used are supporting facility, facilitating goods, information, explicit service, and implicit service. The advice given to the company is to continue to improve the existing service package at the Tutoring Institute