ANALISIS ISI KUALITATIF PENGEMASAN KONTEN INSTAGRAM FOLKATIVE SEBAGAI MEDIA INFORMASI DIGITAL (Periode 13 November – 20 November 2023)

The method used in this research is descriptive qualitative with primary data collection techniques using content analysis of online observations and documentation on Instagram posts. Meanwhile, secondary data collection techniques use library research from books and online sources. The theory used is New Media by Pierre Levy. From this research it can be concluded that the Instagram account @folkative utilizes Instagram social media as a medium for information on Indonesian creative culture with a content packaging strategy that provides sufficient knowledge, is always up to date, and is relatable. The content owned by @folkative applies new media theory by utilizing various features provided by Instagram so that it makes it easier for followers to find the latest information.