PENGARUH PENGETAHUAN INVESTASI, SOCIAL MEDIA INFLUENCER, DAN PERSEPSI RISIKO TERHADAP MINAT BERINVESTASI GENERASI Z DI PASAR MODAL (Studi Pada Mahasiswa Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Malang)

This research aims to empirically examine the effect of investment knowledge, social media influencers, and risk perception on the investment interest of Generation Z in
the Bibit application. The sample was selected using purposive sampling method and involved 100 respondents who met the predefined criteria. The research result indicate that investment knowledge and social media influencers have a positive and significant impact on investment interest. Meanwhile risk perception has a negative effect on the investment interest of generation Z in the Bibit apication.