PENGARUH SIKAP, NORMA SUBJEKTIF, KONTROL PRTILAKU TERHADAP MINAT BELI REUSABLE BAG SUPERINDO TLOGOMAS MALANG

This research aims to investigate the shift away from single-use plastics towards sustainable solutions, focusing on the adoption of reusable bags in retail environments, including Superindo supermarkets. This move is seen as important in stimulating public awareness and encouraging consumer behavior change towards more environmentally friendly options. Thus, this study is motivated by the urgency to achieve sustainable development goals, especially the 12th SDG on Responsible Consumption and Production. This study uses a quantitative approach, the sample technique used is purposive sampling with a total sample of 102 consumers in Superindo Tlogomas Malang by distributing questionnaires. The analytical tool used in this study is multiple regression analysis. This study shows that attitudes and subjective norms have no effect on buying interest in reusable bags, behavior kontrol affects buying interest in reusable bags