PERANCANGAN DESAIN FASHION WASTRA KONTEMPORER SEBAGAI MEDIA KOMUNIKASI ARTIFAKTUAL

Fashion is one of the non-verbal communication media in the category of artifactual communication. Increased public interest in the fashion industry has led to new trends in Indonesia. In 2023 the use of contemporary Wastra fashion products entered and increased among other trends such as knitwear and ready to wear fashion. Supporting this, this design was carried out with ALULA INDONESIA with the aim of visualizing a futuristic ethnic cultural fusion through the application of Wastra fabrics in a fashion design with the theme of Contemporary Wastra.

In this fashion design, the designer produced five designs that combined cultural elements from all over Indonesia and packaged the combined cultures into modern clothing. Each design detail of the clothes in this design holds a message and meaning to be shown and conveyed to others. So that the user can express emotion, image, impression and message through the fashion design prepared by the designer. The clothes from this design will be produced and marketed by ALULA INDONESIA throughout Indonesia.