PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK OWNERTWENTYFOUR

This research was conducted to determine and analyze the influence of product quality and promotion on purchasing decisions. This research uses descriptive research with a quantitative approach. The data collection technique in this research uses a questionnaire. The population in this study were consumers who had made online purchases at Ownertwentyfour stores during the last 5 months with a total of 100 respondents. The data analysis method used is a range of scales with the help of SPSS software. The research results found that product quality had a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions.