KOMPARASI GAYA KOMUNIKASI ANDY F. NOYA PADA KONTEN YOUTUBE KICK ANDY SHOW (Analisis Isi Pada Konten "Kick Andy-Petani Itu Keren #3 (Sandi Octa Susila)" dan "Kick Andy-Penyelamat Surga Dunia 1 (Chanee Kalaweit)")

Rachmat Fahmi Nuuruddin, NIM 202010040311052. KOMPARASI GAYA KOMPARASI ANDY F. NOYA PADA KONTEN YOUTUBE KICK ANDY SHOW (Analisis Isi Pada Konten “Kick Andy-Petani Itu Keren #3 (Sandi Octa Susila)” dan “Kick Andy-Penyelamat Surga Dunia 1 (Chanee Kalaweit)”). Supervisor : Nurudin S.Sos., M.Si.

This study aims to determine the differences in Andy F. Noya's communication style in two YouTube Kick Andy Show contents, namely “Kick Andy-Petani Itu Keren #3 (Sandi Octa Susila)” dan “Kick Andy-Penyelamat Surga Dunia 1 (Chanee Kalaweit)”. Communication style is very important to communicate with people who have different backgrounds. By using communication style, our way of communicating will be more organized and there will be no misunderstanding in communicating. This study uses Robert W. Norton's communication style theory to determine the communication style used by Andy F. Noya. This study also uses a qualitative approach, by means of documentation and observation.
The results of this study show that Andy F. Noya's communication style in the two contents is very different. In the content "Kick Andy-Petani Itu Keren #3 (Sandi Octa Susila)", Andy F. Noya is seen often using the attentive style. This style can be seen in 3 video clips taken from the content. Meanwhile, Andy F. Noya's communication style in the content "Kick Andy-Penyelamat Surga Dunia 1 (Chanee Kalaweit)", Andy F. Noya is seen often using the open style. This style can also be seen in 3 video clips from the content. This study concludes that there are differences in communication styles shown by Andy F. Noya in the two YouTube contents “Kick Andy-Petani Itu Keren #3 (Sandi Octa Susila)” dan “Kick Andy-Penyelamat Surga Dunia 1 (Chanee Kalaweit)”.