MODEL KOMUNIKASI DALAM IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PERUSAHAAN MIGAS (Studi Kasus pada Perspektif Masyarakat Adat di Pulau Pagerungan Besar, Sumenep Jawa Timur Terhadap PT. Kangean Energy Indonesia)

Moh Yusran. NIM. 202110040311463. The study aims to analyze the communication model applied by PT. Kangean Energy Indonesia Ltd. in the implementation of the Corporate Social Responsibility (CSR) program in Pagerungan Besar Island, Sumenep, East Java. The main focus of this research is to understand the perceptions and responses of the people of the Mandar and Bajo tribes to the existence of companies as well as the social impact of migas exploration activities. The research method used is qualitative with a case study approach, which involves in-depth interviews, participatory observations, and document analysis. The research results show that the communication carried out by companies is less effective in reaching local communities, especially in terms of community engagement in planning and implementing CSR programs. In addition, the study also found an inequality of economic benefits perceived by the community, which led to the level of well-being of the community still being low despite the island being one of the centers of the migas industry in East Java. The research provides recommendations to companies to increase public involvement in communication processes and CSR programs to create a more harmonious and sustainable relationship between companies and local communities.