PENGARUH HARGA TERHADAP NIAT BELI ULANG PADA GOFOOD DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI

The aim of this research is to describe price, brand trust and repurchase intention of GoFood, the influence of price on repurchase intention, price on brand trust and trust as a mediating variable between the influence of price on repurchase intention. This type of research is explanatory research with the population being GoFood consumers in Malang City with a total sample of 246 samples. Data analysis techniques use scale range analysis and path analysis. The price research results fall within the criteria of affordable, high brand trust and high Gofood repurchase intention and there is a significant influence between price on repurchase intention. The results of the analysis show that there is a significant influence between price on brand trust and customer trust is able to mediate the influence of price on repurchase intention.