PENGARUH TOTAL QUALITY MANAGEMENT DAN GREEN SUPPLY CHAIN MANAGEMENT TERHADAP CORPORATE SUSTAINABILITY PERFORMANCE DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL INTERVERNING

This study examines the effect of Total Quality Management (TQM) and Green Supply Chain Management (GSCM) with Competitive advantage as an intervening variable on Corporate Sustainability Performance (CSP) in Micro, Small and Medium Enterprises (MSMEs) of food in Malang City. Research on the needs of MSMEs Food in Malang to become sustainable has significant relevance considering the rapid growth experienced by the sector. In this context, the identified problems can be a basis for understanding the challenges and opportunities faced by MSMEs food in Malang in developing sustainable businesses. Researchers used as many as 40 Samples of MSMEs Food in Malang and used Purposive sampling Technique Using the PLS-SEM method, the results showed that both Total Quality Management and Green Supply Chain Management significantly positively influenced Corporate Sustainability Performance. Green Supply Chain Management also increased Competitive advantage. However, Competitive advantage did not directly affect CSP. These findings indicate the importance of integrating Total Quality Management and Green Supply Chain Management to improve Corporate Sustainability Performance in MSMEs food. This study highlights the important role of each variable used in this study, namely the appropriate implementation of TQM and GSCM can increase CSP, but for the scale of UMKM in the implementation of TQM and GSCM through CA on CSP is low so that the scale of the research object can be increased.