PENGARUH PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU GILANG STORE

This study aims to examine the influence of promotion, product quality, and price on purchasing decisions. This research is a quantitative research. This data was obtained by distributing a questionnaire to 100 sample respondents, using a purposive sampling technique with the criteria of Gilangstore consumers who live in the city of Sidoarjo. Data analysis techniques include classical assumption tests, multiple linear regression, t-test (partial test), and f test (simultaneous test). The results of the analysis found that promotion did not have an influence on the purchase decision, product quality and price had an influence on the purchase decision.