PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KOTA MALANG

This study aims to examine the effect of product quality, price and to determine which variable is more dominant between the two on purchasing decisions for Yamaha Nmax motorbikes. in Malang City. The research method used is quantitative with the sampling technique used in this study is non-probability sampling of purposive sampling type and obtained a sample size of 128 people. Data collection was carried out through a questionnaire, while data analysis techniques were carried out with the help of the SPSS program. The results of this study indicate that price has an effect on purchasing decisions and product quality has an effect on purchasing decisions. Based on the dominant test, the Price variable has a more dominant influence than the Product quality variable.