PENGARUH LABEL HALAL, KUALITAS PROSUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pengguna Teflon Maxim di Kota Malang)

This research was conducted to determine the influence of the halal label, product quality and price on purchasing decisions for Maxim Teflon consumers in Malang City. The population in this study were all consumers who purchased Maxim Teflon products in Malang City. The data collection method uses a questionnaire of 100 respondents. Data analysis techniques use validity tests, reliability tests, scale ranges, normality tests, multicollinearity tests, heteroscedasticity tests, coefficient of determination tests, multiple linear regression tests, T tests and dominance tests. The research results show that the halal label has a significant influence on purchasing decisions, product quality influences purchasing decisions, while price has no influence on purchasing decisions.