Analisis Peran Modal Sosial Dalam Kepengelolaan Kafe Latar Inggil Dau Sebagai Daya Tarik Pengunjung

The existence of cafes in Indonesia only started to appear in the early 1990s. The emergence of cafes in Indonesia was driven by the popularity of the American television series Friends. The popularity of this television series has made business people see the opportunity to open cafes in Indonesia. It is not known for certain where the first cafe appeared in Indonesia, but it is suspected that the first cafe was in the Jakarta area. Not much different from cafes in Europe, cafes in Indonesia are also used as places to gather and socialize. Background Inggil Dau Cafe is located in a row of several cafes in Malang with the address Semanding, Sumbersekar, Malang Regency. Latar Inggil Dau cafe has a place that is quite unique among the rows of other cafes, with a semi-outdoor theme and beautiful views of rice fields and mountains. This view has made several people interested in trying to visit the cafe, whether they just want to relax, try the menu or take photos with the natural view. Using a case study type of research, and determining the sample using a purposive sampling technique. The role of social capital in managing the Background Inggil Dau cafe is used as an attraction for visitors, namely being able to access resources. Social capital allows business owners to access various resources, including information, market knowledge, financial capital and business connections. Through a network of social relationships, business owners can expand the range of resources available to support the operations and growth of their businesses. Marketing and promotion, Social capital allows business owners to expand the reach of marketing and promoting their business. By leveraging their network of social relationships, they can gain support from local communities, business partners, and potential customers. Applying social capital to cafe operations can be a highly effective strategy to increase its appeal and strengthen ties with customers and local communities. The first is social capital, trust between workers and cafe owners. Second, the network, namely between cafe owners, workers and consumers. Third, the norms in the rules that exist in this work, such as the rules with consumers and workers at the Background Inggil Dau cafe.