ANALISIS KELAYAKAN BISNIS PADA PENGEMBANGAN UD. BERKAH LANGIT DITINJAU DARI ASPEK FINANSIAL, ASPEK TEKNIS, DAN ASPEK PEMASARAN ( Lokasi Desa Bangun Kec. Pungging Mojokerto )

This research aims to analyze the feasibility study at UD Berkah Langit, viewed from 3 aspects, namely, financial aspects, marketing aspects and technical aspects. UD. Berkah Langit is located in Bangun Village, Pungging District, Mojokerto Regency, founded by Mr. Wahyu. This business operates in the field of aquaculture (ponds). However, in running the business, UD. Berkah Langit has several problems that make the results obtained less than optimal, including errors in carrying out bookkeeping or calculations, not using a computerized system in recording sales and purchases, which has an impact on sales results. This type of research is quantitative descriptive with the data collection techniques used are interviews and documentation. Based on the results of the feasibility study analysis at UD Berkah Langit, in terms of financial aspects, marketing aspects and technical aspects, this pond business is generally feasible but needs to be developed further.