PELAKSANAAN KOMUNIKASI KEHUMASAN DALAM PENCITRAAN SMA SWASTA Studi pada SMA Lab School Malang

JEFFRIONO, MOCH ILHAM (2009) PELAKSANAAN KOMUNIKASI KEHUMASAN DALAM PENCITRAAN SMA SWASTA Studi pada SMA Lab School Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research based on private High School phenomena which was considered as the second number since they didn’t able to create a qualified graduates. Public relations strategy was optimal alternative chosen to reach the goal of public relations in a frame of public relations plan (Adnanputra). Public Relations strategy was importance to design in order to direct public opinion ended to a good image. Public Relations communication application of an institution in making image was different, according to the institution’s consideration and awareness. The statement of problems were: (1) How the application of public relations communication, (2) What are the purposes of public relations communication, (3) What are Public Relations’ media and tool in public relations communication application, and (4) What the measurement of public relations communication application which was done by Lab High School in private High School imagining in Malang City. Through descriptive research study, using Lasswell formulation theory, data collected was analyzed by interactive analysis technique of Miles and Huberman (1984). This analysis technique consisted of three components, they were: data reduction, data presentation, and conclusion and verification. The result of public relations communication application in private high school imagining in Malang City showed: (1) Public Relations communication understood by Lab High School about private high school imagining in Malang City was a way or technique to raise brand image of the institution, here, school, in order to give good image in society, (2) Public Relations communication purposes which was done by Lab High School Malang were creating harmonic relation between institution with society, also giving good comprehension between school (leader), school community (teacher, employee, and student) and society (parents, people, and another institution outside school), (3) Media used in Public Relations communication at Lab High School were internal media (bulletin, information board, or wall magazine) and external media (printed and electronic, street banner), (4) while the success measurement in Public Relations communication at Lab High School Malang related with how the information about the High School’s existence could be represented to the society by Public Relations Division. From the result, there could be recommended to the Public Relations Division of Lab High School Malang to maintain and raise the image formed from Lab High School Malang. It would give impression to the society that private high school also had good quality: especially Public Relations Communication to reach their goals and purposes. In academic, there should be more references discuss about Public Relations Communication in Education institution.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 09 Jun 2012 04:52
Last Modified: 09 Jun 2012 04:52
URI: http://eprints.umm.ac.id/id/eprint/6959

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