PROFIL PENDENGAR RADIO DENGAN SEGMEN PEREMPUAN (Studi pada Radio Kosmonita Di Malang)

Oktavia Dewi Irani, Hayuning (2008) PROFIL PENDENGAR RADIO DENGAN SEGMEN PEREMPUAN (Studi pada Radio Kosmonita Di Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Goals of Audience represent one of the primary factor which need to be reckoned in to determine radio broadcast pattern. Pursuant to the mentioned in designing a broadcast program strategy, all organizer properly orient to khalayak. In consequence of vital importance to know who become goals of audience or how profile of hearer of its broadcast radio. So that in making of its event program of zero in on can and taken a fancy to by all its hearer so that radio station can draw hearer enthusiasm as much as possible. Amount of very hearer many very expected by radio station because with growing of the amount of hearer will follow at the height of energy bargain radio station specially with fitter of fish. In line with that thing, usually famous progressively, interesting program and hearer jumah which many radio station will easy to to get advertisement. Because with amount of hearer which many hence can measure installation of advertisement. Any way its dead life of radio specially commercial private sector radio very depend on advertisement. Its Problem formula is (1) How demographic profile of hearer of radio of kosmonita [in] District Of Unlucky Dau SubProvince? (2) How profile of psikografis hearer of radio of kosmonita in District Of Dau Malang SubProvince? In conducting this research is required by data is henceforth analysed by which for example including two data type that is primary data and data of sekunder. (1) Data primary (2) Data of Sekunder. After data gathered, hence step hereinafter that is analysing data by using method analyse descriptive data of kuantitiatif. Calculated Quantitative data do not with verification instruction to a[n prediksi, but used as by phenomenon supporter of quantitative analysis to stabilization of final conclusion of research. (1) Validity (2) Reliabilitas. Pursuant to result of research can be obtained by the following conclusion: (1) demographic Profile of hearer of radio of kosmonita in SubProvince Malang most responder consumption is at least less like to read one tabloid or magazine, owning vehicle to facilitate I conduct mobility, owning saving, card credit and others, they (it) is true have time and conduct activitys work and social activity. They very paying attention and majoring importance of family, very is paying attention is way of dressing, paying attention work, labour capacity and kareer, like to gather to have, socialization with woman humanity community. (2) Profile of psikografis hearer of radio of kosmonita in SubProvince Malang is that most responder master at least one Foreign Ianguage like English, taking a fancy to giving of seputara tipstips of problem of woman, child and mother like dressy tips, expense tips, fashion exist in radio of Kosmonita, taking a fancy to conference broadcast (talk) about broadcasted woman in radio of kosmonita, taking a fancy to broadcasted West music choice in radio of Kosmonita, Indonesia music choice, like to listen quiz event, taking a fancy to broadcast contact with hearer also gossip event, taking a fancy to Broadcast about child and mother, owning exasperation (favorite event) what always I listen, listening radio at the (time) of journey to office, work and other leeway.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 24 May 2012 06:33
Last Modified: 24 May 2012 06:33
URI: http://eprints.umm.ac.id/id/eprint/5876

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