PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM BERBELANJA PADA TOSERBA GRAHA MULIA LUMAJANG

Hidayat, Nevi Wahyu (2008) PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM BERBELANJA PADA TOSERBA GRAHA MULIA LUMAJANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Purpose of this research is to know culture factor influence, social, psychological and personal to decision of consumer go shopping at Toserba Graha Mulia Lumajang, and know which factor very influential. Factors applied in this research is culture, social, psychological and personal as independent variable, while decision is going shopping or not bell is dependent variables. Data applied in this research is result from distribution of questionaire propagated by one hundred consumer respondents Toserba Graha Mulia Lumajang. In this research researcher takes two hypothesises, that is anticipated culture factor, social, person, and psychological joinly has influence to decision of consumer in going shopping and anticipated by person factor is factor that is most dominance having influence to decision of consumer shops at Toserba Graha Mulia Lumajang. Analyzer applied is Regresi multiple linear. To know independent variable influence to dependent variables either parsially and also in simultan is applied by Uji F and Uji t. Measuring rod applied in F test and test t is where if t calculate and F calculate > table t and table F hence Hi received and Ho is refused. Based on analysis done hence knowable level of contribution of independent variable to dependent variables for example culture 0131, sisoal 0131, personal 0190 and psychological of inferential 0191sehingga that the factors influential positive to decision of consumer shops at Toserba Graha Mulia lumajaang. Based on hypothesis test done applied by conclusion that any culture factor, social, psychological and personal had an effect on positive to decision of consumer shops at Toserba Graha Mulia Lumajang and factor that is most its influence dominance is person factor.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 08 May 2012 03:19
Last Modified: 08 May 2012 03:19
URI: http://eprints.umm.ac.id/id/eprint/4628

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