DEWI CRISTINA, LAURA (2008) HARAPAN DAN KEBUTUHAN WARGA KOMUNITAS TERHADAP AKTIVITAS COMMUNITY RELATIONS PT. BUMI MENARA INTERNUSA DAMPIT Studi pada warga Sumber Tangkep, Kelurahan Dampit. Other thesis, University of Muhammadiyah Malang.
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Public Relations (PR) recently has been an important scholarly investigation, because actually PR is a study which examine about the relations between an organizations with its public. It is assigned to increase the organization’s image and reputation in public through communication activities which endured by the organization’s PR, one of those activities is Community Relations Program. Community Relations are the good strategy to make a relation in the midst of the firm’s existence, where principle that will be improved is how to make a good relation and exceptionally beneficial each other until the firm can keep on developing and society also get the benefit. Community Relations as a part of public relations directly concentrate the firm to the social problem which faced by society members around the firm. Through Community Relations approach, the organization together with society members trying to identify, looking for solutions, and implementing the solving about problem which faced at the time. In this case, the focus is about the problem which faced by society members but that is not the organization’s. But the impact of that problem solving also will affect the organization. Therefore, in order to make a good relation with the society members around the firm, must known what are hoped and needed by the members from the existence of the firm around they stay. The method of this research is survey. While the populations are members who stay around PT BMI, exactly at Jl Pahlawan, Segaluh, dan Simpang Mataram Dusun Sumber Tangkep Kelurahan Dampit. The sample is taken by proportional random sampling technique and found for about 89 members from it. The data is collected by using questioner, interview, and also observation and analyzed by using descriptive statistical analysis, where the data described by frequency distributing table. The result of this research is about the big hope of society members as opinions to improve the surrounding of PT BMI is the involvement of firm members to arrange and attend the meeting with society members. For material contributions to increase economic and social, their biggest hope is about the willingness of the firm to participate society member’s live by assistance funds as financial capital to make business. And for need aspect, society members need more about a good and healthy surrounding by the existence of the firm.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||01 May 2012 07:02|
|Last Modified:||01 May 2012 07:02|
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