ANALISIS SERVICE PACKAGE PADA LEMBAGA BIMBINGAN BELAJAR DI KOTA MALANG

Yuanita, Via (2024) ANALISIS SERVICE PACKAGE PADA LEMBAGA BIMBINGAN BELAJAR DI KOTA MALANG. Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This research was conducted at a Tutoring Institute in Malang City. This study aims to determine the service package and service package results at Tutoring Institutions in Malang City. The respondents of this study were consumers from Ganesha Operation, Neutron, and Brain Academy. The analysis tools used are scale range and cluster k-means analysis with calculations using spss. The results showed that consumers at the Tutoring Institute pay attention to the service package and there are three consumer clusters at the Tutoring Institute. The attributes used are supporting facility, facilitating goods, information, explicit service, and implicit service. The advice given to the company is to continue to improve the existing service package at the Tutoring Institute

Item Type: Thesis (Undergraduate)
Student ID: 201910160311359
Keywords: Service Package, Tutoring Institute, K-means Cluster
Subjects: A General Works > AS Academies and learned societies (General)
Q Science > Q Science (General)
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201910160311359 viayuanita
Date Deposited: 01 Feb 2024 09:31
Last Modified: 01 Feb 2024 09:31
URI: https://eprints.umm.ac.id/id/eprint/3305

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