STRATEGI KOMUNIKASI EVENT CROSS CULTURE FESTIVAL 2009(Studi pada Dinas Kebudayaan dan Pariwisata Kota Surabaya)

Rahnisah, Nur (2010) STRATEGI KOMUNIKASI EVENT CROSS CULTURE FESTIVAL 2009(Studi pada Dinas Kebudayaan dan Pariwisata Kota Surabaya). Other thesis, University of Muhammadiyah Malang.

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Abstract

Background of this study is the great event in Surabaya; it is Cross Culture Festival 2009. A Cross Culture Festival is such festival of cross culture that is conducted routinely in annual for perpetuating and developing art and tightening fellowship between races and makes Surabaya as World Display. This event is in international scale by the attendance of ambassador and delegation from sister city countries, but the good potency in this event as the place for cross culture still get unexpected number of visitors and the number of visitors in every venue in the years before. As the result, department of culture and tourism in Surabaya as the executor should be able to formulate a communication strategy in socializing Cross Culture Festival 2009 to the society. Based on the background above, the formulations of this study are how the communication strategy of event cross culture festival 2009 is. The purposes of this study are to know and to describe communication strategy of event cross culture festival 2009. This study is descriptive qualitative where the researchers describes or constructs deep interview toward studied subjects. The subjects of this study are chosen by purposive sampling; they are the officials of department of culture and tourism in Surabaya, 2 person. Data collection is collected by using deep interview, observation, and documentation. Data analysis is begun from the data by the researcher, and it was classified in such categories that force the researcher to theorize, explain and argument. By using triangulation sources, they are comparing or re-checking trust degree of such information that is obtained from the different sources. Based on the result of study, communication strategy of event cross culture festival 2009, reviewed from Laswell paradigm by answering question is that who say what in which channel to whom with what effect? As the result of study are as follows: 1. Who has correlation to who is the communicator is the Department of Culture and Tourism in Surabaya. 2. Says what has correlation with what messages want to convey; it is information about culture, that culture is universal. 3. In which channel has correlation to media used in socialization; by using printed media like advertising in many newspapers like Jawa Pos, Kompas and Surya, the spread of flyers, brochures, banners, or even posters. Electronic media like local television; Jtv, Suara Surabaya Radio and DJ fm are also being the socialization media. Besides, street banner and billboard are used too. There are also using LED audio visual media, invitation, and participants countries whether by email or even written invitation. 4. To whom has correlation by whom will communication conduct, in this case is all society in Surabaya, especially students and college students also art observers in Surabaya. 5. With what effect has correlation with the effect that is expected from this event; it is appreciation from society in Surabaya for participating in perpetuating culture and can strengthen correlation between countries through art and culture. Even each areas and countries have different traditions and cultures, but it can be combined by culture. The conclusion from formulating communication strategy; Department of Culture and Tourism in Surabaya in socializing event cross culture festival 2009 can be said as success enough. It is correlated to the expected effect from the purposes of communication itself. The effect is from the final result of communication; it is attitude and behavior of person whether it is appropriate or not based on wanted by communicator or not. If the attitude or behavior of person is appropriate, then communication is success. It can be seen from the news of media that says event cross culture festival 2009 is success. Appreciation from audiences like the increment of the number of the countries participated in this event, also the increment of the number of participants and visitors significantly can be the measuring rod of the success of communication strategy conducted in the Department of culture and tourism in Surabaya in socializing this event.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 29 Mar 2012 04:47
Last Modified: 29 Mar 2012 04:47
URI: http://eprints.umm.ac.id/id/eprint/1411

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