Kesuma, Viggo Edie Reihan (2024) PENGARUH LIFESTYLE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN GUNA MENDORONG MINAT BELI ULANG. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
This study aims to determine the influence of lifestyle and service quality on customersatisfaction to encourage repurchase interest among Fitness Zone Malang customers. Theresearch approach used is quantitative, with a sample of 150 respondents, whoarecustomersofFitnessZoneMalangthathavemadeatleastonepurchaseorhavejoinedasmembers.ThedataanalysiswasconductedusingSmartPLS(PartialLeastSquare)version4.0software.Theresults of the study indicate that: a) service quality has a negative and significant effect onrepurchase interest, b) lifestyle has a negative and significant effect on repurchase interest,c)service quality has a positive and significant effect on customer satisfaction, d) lifestyle has apositive and significant effect on customer satisfaction, e) customer satisfaction hasapositiveand significant effecton repurchase interest, f) lifestyle has a positive and significant effecton repurchase interest through customer satisfaction, g) service quality has a positive andsignificant effect on repeat purchase intention through customersatisfaction.
Item Type: | Thesis (Undergraduate) |
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Student ID: | 201910160311425 |
Keywords: | lifestyle, service quality, customer satisfaction, repurchase interest |
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races L Education > L Education (General) |
Divisions: | Faculty of Economics and Business > Department of Management (61201) |
Depositing User: | 201910160311425 viggoedie22gmailcom |
Date Deposited: | 12 Aug 2024 08:31 |
Last Modified: | 12 Aug 2024 08:31 |
URI: | https://eprints.umm.ac.id/id/eprint/9952 |