PENGARUH LIFESTYLE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN GUNA MENDORONG MINAT BELI ULANG

This study aims to determine the influence of lifestyle and service quality on customersatisfaction to encourage repurchase interest among Fitness Zone Malang customers. Theresearch approach used is quantitative, with a sample of 150 respondents, whoarecustomersofFitnessZoneMalangthathavemadeatleastonepurchaseorhavejoinedasmembers.ThedataanalysiswasconductedusingSmartPLS(PartialLeastSquare)version4.0software.Theresults of the study indicate that: a) service quality has a negative and significant effect onrepurchase interest, b) lifestyle has a negative and significant effect on repurchase interest,c)service quality has a positive and significant effect on customer satisfaction, d) lifestyle has apositive and significant effect on customer satisfaction, e) customer satisfaction hasapositiveand significant effecton repurchase interest, f) lifestyle has a positive and significant effecton repurchase interest through customer satisfaction, g) service quality has a positive andsignificant effect on repeat purchase intention through customersatisfaction.